I am sure that all of us want our brand to be published in the list of industry leading StartUp Names no matter whatever it takes to reach there. When you are the industry leader it becomes easy to win the clients with your brand value.
With eCommerce brands such as Amazon, Flipkart, Myntra etc, Online channel has taken over the global market in a very short period of time and if you want to sustain yourself in the market, focusing upon the Online Channel is a must, which is never possible in the absence of SEO.
SEO is majorly divided in 3 major parts
- Identifying the Target Keywords: It all starts and ends on the Target Keywords. Keywords, if described in a lay man’s language, are the search terms which you believe a prospect customer will use to search for your website on Search Engines such as Google, Bing, Ask or Yahoo. So it becomes very important for you to have your website rank better on these keywords.
- On-Page Optimization: On-Page Optimization deals with building your website design and web content in such a manner that it becomes easy for the website visitors to scroll and get through to whatever they are looking for, no matter whether the visitors are actual humans or Search Engine Bots. At the same time, the content on your website should also talk about the topic that you are wiling to cover in your Target Keywords.
- Off-Page Optimization: This is where Backlinks come into picture. Off-Page Optimization is all about getting a link pointing to your website from your industry specific Blogs, Articles, Press Releases and Forums.
Here in the entire SEO Process, Backlinks have the majority of role in getting your website rank better on Search Engines. In the absence of high quality industry specific backlinks it wouldn’t be possible to sustain yourself in the online market.
Your SEO Outsourcing Agency is also working on the same model as described above.
So, focus upon SEO and high quality backlinks and influence the online market to win more clients!